From keyword to prompt.
The keyword isn’t dead: it dissolved into intent, then fanned out into sub-queries nobody types. October 2026 data.
running shoes
First half-marathon, 90 kg, weak knees, €150 max: which shoes and where to buy?
- ↳ cushioned running shoes 90 kg
- ↳ best half-marathon shoes 2026
- ↳ running weak knees podiatrist advice
- ↳ running shoes under €150 in stock
crm
I run 12 reps, leaving Excel, €40/seat/month: which CRM?
- ↳ SMB CRM 12 users comparison
- ↳ CRM migration from Excel import
- ↳ CRM price per seat 2026
- ↳ GDPR CRM EU hosting
1 Md+monthly users of Google AI Mode (Google, May 2026)
−58 %CTR for the #1 page when an AI Overview shows (Ahrefs, 300,000 keywords)
×3AI Mode query length vs classic Google (≈ 7 words)
The keyword stays the building block, but AI expands it into intents and sub-queries. Explore the methods, tools and engines below.
KeywordsThe keyword, 2026 editionIntentKeyword vs intentAgentic promptsAgentic search promptsQuery fan-outQuery fan-out: one prompt, many searchesInformation gainInformation gainAI enginesAI engines: what changes for SEOToolsKeyword and prompt toolsSEO leaksLeaks: what they still tell usStrategy90-day plan
Is the keyword dead in 2026?
No. It stays the doorway to a cluster of intents and feeds AI sub-queries.
What is a good SEO keyword?
It is relevant, brings qualified traffic and opens a question family where you can stand out.
How to choose keywords for your site?
Start from personas and Search Console, then test in AIs. See our tools.
Keep exploring
Query fan-outQuery fan-out: one prompt, many searchesIntentKeyword vs intentAI enginesAI engines: what changes for SEO
Updated 27 October 2026