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Leaks: what they still tell us
May 2024: internal Google Content Warehouse API docs leaked. They describe signals, not their weights.
- Thousands of attributes described (≈ 14,000), incl. click signals (NavBoost) and site authority.
- Sensible reading: an attribute existing proves neither current use nor weight.
- Lasting lesson: real user satisfaction, brand and topical consistency matter.
GEO link: AI inherits a web already sorted by these systems. Ranking well remains the best entry ticket to being cited — but it’s no longer enough.
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Updated 27 October 2026